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OLYMPIC St. LOUIS

Project type

Branding

Date

2024

St. Louis, a historic and culturally rich city at the meeting point of the Mississippi and Missouri rivers, presents a compelling vision for hosting the 2036 Summer Olympics. With a vibrant blend of French and German heritage, a strong brewing legacy, and a population of over 2.8 million in its metro area, the city embodies both tradition and innovation. Its Olympic branding will draw on iconic symbols like the Gateway Arch and the city flag, along with a mix of historic and modern typography, reflecting St. Louis’s resilience, creativity, and readiness to shine on the global stage.

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